Nicky Fuller, Principal
I have had an eclectic career. A graduate programme and formal career path wouldn’t have suited my impatient brain. What motivates me and has characterised my working life is the opportunity to learn, diversify and test myself. I started in PR from University at a time when no-one really knew what public relations was and in six years had set up my own business – Larkspur Communications which won awards and accolades for clients that ranged from telecoms to travel.
After selling the agency in 2000 I changed direction. I became Head of Commercial Relations for football’s Premier League. Navigating the contractual landscape and building the league’s global brand led to an approach to run World Snooker, an organisation at the time decimated by the removal of tobacco sponsorship.
“Since setting up as an independent consultant I have been using my experience to help across the areas of marketing, mentoring and media training.”
Developing a multi million pound sponsorship programme and achieving Chinese investment via a tournament programme was the catalyst for Westfield shopping malls to provide me with the opportunity to launch their operation in Europe as General Manager of Marketing.
Since setting up as an independent consultant I have been using my experience to help across the areas of marketing, mentoring and media training. I trade under Larkspur Consulting, because many years ago I was told that the only way to succeed with my PR agency was to focus on one sector. I refused.
Get in touch
Whether you know what you need or require an initial consultation, I’m always happy to chat.